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LISSON Packaging---Innovation breaks | chinacosmetictubes.com

2019-09-16

In the cosmetics industry, the strong cast the brand and the weak out of the river. The strength and weakness lie in the front-end control of the consumer, the back-end and the supply chain. The future terminal market will change from a development model of brand individual combat to a synergy between brand and supply chain.


As an important part of the upstream supply chain, packaging materials is how to empower the brand?


From September 5th to 7th, the 53rd China Beauty Expo was held in Guangzhou. The companies that came to participate in the exhibition covered the entire beauty supply chain. The packaging materials, brands, factories, and daily chemical companies all brought new products toYangcheng. Guangzhou LISSON Plastic Co.,Ltd. (hereinafter referred to as LISSON) was invited to participate in the exhibition. The reporter interviewed General Manager Cheng of Guangzhou LISSON Plastic Co., Ltd.


According to reports, the main products promoted by Neutral are the sub-mother tube, the promise vibrating eye cream tube, the double roller massage tube, and other products. When introducing the double-roller massage tube, Cheng always said that "this one was accidentally bombed by us, and it was in short supply."


The innovative unicorn of grafting thinking


“I don’t know, love research.” It’s my first impression of the company’s “artisan”. Grafting thinking is reflected in his body, seeing that anything wants to graft on its own products, combined with the product itself to achieve innovation.


Not only that, but the total mobility of Cheng is also extremely rapid. Just saw something in the last two days, I thought I would like to graft it on my own makeup packaging products, and planned to go to Zhejiang for a field trip in the near future to verify the feasibility.


In the view of Cheng, it is an important factor to become a leader in this industry. For this reason, LISSON has been in existence for more than 20 inventions, utility model patents and appearance patents since its establishment in 2013, and has become a well-deserved innovative unicorn in the tube industry.


Taking the Dual Chamber tube as an example, the Dual Chamber tube can be freely blended and widely used in product types, such as cleansing, shower gel, etc., compared to the original single-tube product. As far as the product itself is concerned, the shape is peculiar, the novelty is high, and the visual impulse is strong. This kind of packaging reflects the characteristics of LISSON and realizes the differentiation in product function. The words used by Cheng always say: Do things that others can't and can't do.


Innovation empowers the brand


In the first half of the year, some people in the industry were busy and deserted. Cheng always believes that this year is a good opportunity for them. When traditional products feel that development is not optimistic, it is precisely the time when innovation is most needed in the industry. This is more beneficial to them because any company needs innovation to drain.


As an important part of the upstream supply chain, packaging materials are the responsibility of the packaging materials enterprises. As ordinary packaging materials have become difficult, more and more first-line brands have begun to change, trying to use innovative packaging materials to empower their brands.


In the view of Cheng, LISSON is an innovative unicorn in the packaging industry, which is to provide the brand with more innovative packaging materials, whether it is from the appearance or function must be different. He believes that the packaging material is not only a container but also the soul of a product.


When talking about the next explosion, he believes that the next product will still be a blasting point for functional and differentiated products. The future belongs to a group of people who are creative and thoughtful. If a company stops, it will eventually be eliminated by society. The future supply chain must be that every family has its own core competitiveness products. At the same time, the industry will become more standardized and more respectful and understand the importance of the intellectual property. Each plays its own strength and contributes to the development of the industry!

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